Boy Who Learned to Fly - Animated life story of Usain Bolt

Usain Bolt, The Boy Who Learned to Fly - World's Fastest Man

In a final push to market the "World's Fastest Man" before the Summer Olympics in Rio de Janeiro, Gatorade produced an animated short called "The Boy Who Learned to Fly" about the life of Usain Bolt with the help of an advertising agency. Which cast motivational messages based on bolt`s lessons learned in life.

The 7:10 minute film begins with a young Bolt running through the streets of Trelawny, Jamaica in efforts to arrive at school in time. He’s life skills were discovered by his track and field coach when he races an older student in an effort to win his lunch. Usain’s early success as a boy was overshadowed by fear of losing. His mother’s encouragement and motivational words to “keep it light” and let his joyful personality shine through helped Bolt overcome his fears. He overcomes his fears and the pressures of performance to ultimately become the fastest man in the world.

Usain Bolt, the two-time defending Olympic champion in the 100m and 200m, hopes to cement himself as the greatest sprinter in history by taking gold in both events  a third time in this year Olympics.

Behind the scenes
Gatorade Boy who learned to fly was developed at world renowned marketing and advertising agency "TBWA\Chiat\Day" Los Angeles by chief creative officer Brent Anderson, executive creative director Renato Fernandez, creative director Mark Peters, senior copywriter Cyrus Coulter, senior art director Paulo Cruz, director of production Brian O’Rourke, executive producer Guia Iacomin, senior producer Stephanie Dziczek, producer Cristina Martinez, art producer Gabrielle Sirkin, print producer Gabriella Nourse, brand director Robyn Morris, brand manager Erika Buder, associate brand manager Theo Kirkham-Lewitt, working with Gatorade senior VP/general manager Brett O’Brien, senior director consumer engagement Kenny Mitchell, director of digital strategy Jeff Miller, digital media manager Abhishek Jadon, sport and athletic services senior director Jeff Kearney, sports marketing team Kyle Grote and Aminah Charles.

Animation was produced at Moonbot Studios by directors Limbert Fabian and Jake Wyatt, producer Wendell Riley, executive producers Lampton Enochs, Brandon Oldenburg and Trish Farnsworth-Smith, editor Calvin O’Neal Jr., art supervisor Kenny Callicutt, CG supervisor Megan Deane, animation supervisor John Durbin, rigging supervisor Rick Silliker, pipeline supervisor Brennan Chapman, managing director Jericho Cabaysa.

Sound was designed and mixed at 740 Sound Design by mixer Larry Winer, sound designers Chris Pinkson, A. Josh Reinhardt, Rob Marshall, executive producer Scott Ganary, producer Jeff Martin, associate producer Geena Richard. Music was produced at South Music.

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